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CHALLENGE

Raise awareness of Oreo holiday recipes and drive viewership of Oreo’s long-form, digital video content.

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SOLUTION

Jun Group embedded the video across entertainment, comedy, and lifestyle sites to reach the millennial target audience.

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RESULTS

56% lift in intent to make OREO Cookie Balls, 17% lift in awareness of OREO Cookie Balls, 1,564,174 completed video views.